notes

7 Powerful Lessons from "The Speed of Trust: The One Thing that Changes Everything"

1. Trust is a choice, not a feeling: We can choose to trust others, even when we have doubts or uncertainties. This requires a conscious decision based on reason and evidence, not just gut feelings.

2. Trust is built on credibility: Credibility is the foundation of trust, and it is built on four core elements: integrity, intent, capabilities, and results. Demonstrating these consistently builds trust over time.

3. 13 Behaviors Build Trust: Covey outlines 13 specific behaviors that foster trust, such as talking straight, demonstrating respect, creating transparency, keeping commitments, and extending trust. These behaviors are actionable steps we can take to build trust in our relationships.

4. The Five Waves of Trust: Trust expands in five waves: self-trust, relationship trust, organizational trust, market trust, and societal trust. Building trust in each wave requires different strategies and focuses.

5. Trust is the speed of business: High-trust organizations outperform low-trust organizations in terms of productivity, innovation, and profitability. Investing in building trust can yield significant benefits.

6. Trust is a two-way street: Trust is not just about what others do, but also about what we do. We must be trustworthy ourselves to build trust with others.

7. Trust is a journey, not a destination: Building trust is an ongoing process, not a one-time event. It requires continuous effort and a willingness to learn and adapt.

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